As social media and its various platforms continue to evolve, so too do the ways in which users utilize them. In the case of universities and higher learning institutions, the use of these platforms has given way to one of the premier ways to influence potential students. One of the main reasons behind social media’s ability to influence students is through social proof. Part of our nature is to be swayed by our peers. When a university has success on social media, it acts as evidence that the institute is creditable and well-regarded. Finding this success often requires a mix of content, such as short yet engaging videos, links to blogs and interactive virtual tours. All of these forms of content give viewers familiarity that they otherwise would perhaps never experience with a particular university. Allowing them to get their foot in the door through something as innocent as a social media post could be the start of their enrollment process. Are you hoping to learn more about how colleges are maximizing their recruitment potential through social media? Spend some time reviewing the resource highlighted alongside this post for more valuable information.